French American School of Princeton
Director of Marketing and Communications
Start Date: Negotiable but must allow for overlap with current staff by June 9, 2025
Co-ed, Grades PK, K-8, 173 Students
75 Mapleton Rd, Princeton, NJ 08540
Director of Marketing and Communications Search for French American School of Princeton
Educators Collaborative is honored to conduct this senior administrator search for the French American School of Princeton for a leader to begin on a negotiable date, allowing overlap with the current staff by June 9, 2025.
About French American School of Princeton
Founded in 2000, the French American School of Princeton is an independent, non-profit, coeducational day school serving 173 students in grades PK–8. FASP’s bilingual and multicultural program blends French and American teaching methods to foster curiosity, critical thinking, and a lifelong love of learning. With students representing more than 30 countries and speaking 20 languages, FASP prepares graduates to be fluent in French and English, to think independently, and to thrive anywhere in the world.
About the Position
The French American School of Princeton (FASP) seeks a dynamic, collaborative Director of Marketing and Communications to promote its exceptional bilingual, multicultural education. Working closely with the Head of School, Director of Enrollment Management, and Division Heads, the Director will lead the development, implementation, and evaluation of the school’s marketing and communications strategy to enhance FASP’s reputation and support admissions and community engagement efforts.
Mission Alignment
- Develop and implement a marketing strategy centered on FASP’s mission, core values, and unique positioning.
Marketing and Communications Strategy
- Create, execute, and regularly evaluate a comprehensive marketing and communications plan that integrates digital, social, and traditional media, public relations, and events.
- Define metrics and benchmarks to assess the effectiveness of the strategy and adjust tactics accordingly.
Creative Oversight
- Lead the strategic and creative direction for all marketing materials to ensure cohesive and compelling messaging.
Publication Management
- Oversee the editorial direction, design, production, and distribution of all print and electronic publications.
- Maintain brand consistency across all platforms and materials.
Website Management
- Regularly update and manage the school’s website (Finalsite CMS) to ensure accuracy, engagement, and strong SEO performance.
SEO and Google Ads
- Manage Google Ads campaigns and search engine optimization efforts working with a partner to support admissions and awareness goals. Provide instructions, monitor, and assess performance of Google Ads and SEO.
Social Media Management
- Curate and maintain vibrant and consistent content across LinkedIn, Facebook, Instagram, and YouTube, reflecting school life, admissions priorities, alumni achievements, and events.
Media Relations
- Serve as the primary point of contact for media inquiries and coordinate press coverage of school achievements and activities.
Photography and Visual Content
- Oversee photography needs for the website, social media, and publications, ensuring a consistent visual narrative.
Special Projects
- Lead marketing and communications initiatives for special events, including the school’s 25th Anniversary celebration.
Qualifications
The ideal candidate will be a collaborative, detail-oriented professional who can manage multiple projects.
Required qualifications include:
- Bachelor’s degree (required; advanced degree a plus).
- Minimum of two years of experience in marketing and communications, preferably in an educational setting.
- Outstanding writing, editing, proofreading, and project management skills.
- Proficiency in CMS platforms, digital marketing, and social media management.
- Working knowledge of Canva is required. Knowledge of other graphic design tools such as Photoshop and InDesign is a plus.
- Photography and video editing skills are a plus.
- French language proficiency (spoken and/or written) is desirable but not required.
Salary
$80, 000-$95,000, plus benefits
How to Apply
Candidates interested in this position are asked to submit the following materials:
- EC Candidate Summary Sheet (Contact Carole Everett, listed below, for this document)
- Letter of Interest, addressed to the Head of School
- Current résumé
- Portfolio showcasing examples of marketing and writing work
- A list of five or more professional references with contact information (including phone numbers and email addresses)
- EC Disclosure Form (Contact Carole Everett, listed below, for this document)
Please send any inquiries, nominations, referrals, or expressions of interest electronically and in confidence to:
Carole Everett, Partner
Listing Date: May 5, 2025
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